We consulted Pepsi's brand Rockstar on how they can better engage Gen Z audiences over their energy drinks, in terms of messaging, creator partnerships, branding, and content.
In the last 3 months of the project, we achieved these results on Instagram:
397,500 accounts reached
45,639 accounts engaged
+27.9% increase in followers
We were hired to consult Pepsi’s brand Rockstar on how their energy drinks can appeal more to Gen Z. Our approach involved doing a deep-dive into the brand’s perception among Gen Z by having conversations with its target audience, and conducting market research through social listening, to make strategy suggestions regarding brand messaging, creator partnerships, visuals, social media content, and brand activations.
We were hired to consult IKEA on:
Gen Z trends
Social media trends
Visuals, messaging, and tone of voice
What resonates with Gen Z & what doesn’t
Social media strategy and content
How to shape campaign messaging to appeal to Gen Z while coming across as authentic as possible
177,805 people reached
+132% increase in individual interactions
257,424 organic content impressions in 4 weeks
+25,000 people reached
+266% increase in comments
+136% increase in likes
+1700% increase in shares
Decreased CPR from $2 to $1.30
161,146 people reached
330,613 impressions generated
75,000 video views
5,000 content interactions
1.21 million impressions
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We balanced the Twitter presence by launching the brand on
TikTok as well, where fancam-style content and snippets from
old YouTube videos by Sugarscape targeted the old fans (always
organically), and started spreading Sugarscape's community
across platforms.
" Working with The Z Link has been one of the best collaborations we’ve ever had. From day one, their team seamlessly integrated with ours- jumping into our Slack, configuring, building, and executing with impressive speed and precision. Their deep expertise, proactive approach, and all-around great energy made the entire process effortless and incredibly effective. The Stacklist team couldn't more impressed and look forward to future collaborations."
We were hired to consult Pepsi’s brand Rockstar on how their energy drinks can appeal more to Gen Z. Our approach involved doing a deep-dive into the brand’s perception among Gen Z by having conversations with its target audience, and conducting market research through social listening, to make strategy suggestions regarding brand messaging, creator partnerships, visuals, social media content, and brand activations.
Instagram followers grew by 186%
Twitter followers increased by 343%
LinkedIn followers increased by 175%
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