Social media, by the people who know it best.

One of the biggest problems that brands face today, is keeping up with the rapidly changing world of social media and reaching the bold, younger audiences that make up the largest part of active social media users. Searches for queries like “How to market to Gen Z” and “What Gen Z wants to see on social media” increase every day, creating a confusing landscape for brands trying to market to our generation. Well, let us take the weight off your shoulders.

We’re a social media agency led by a fully Gen Z team of social media strategists, designers and marketers. Immersed in digital culture since birth, we want to help brands elevate their social media presence and create content that resonates with their target audience.

We bring a fresh, innovative and fun perspective into our work. We work with clients around the world ranging from startups to large multinational companies, to create content, digital strategies and social media campaigns that speak the language of the present.

Just reach out, and let’s make magic happen!

about the founder

The Z Link was founded by Erifili Gounari, who collaborates with an amazing team of talented young marketers and designers from around the world to help brands acquire the best results possible.

Erifili is a 22 year old social media marketer from Greece, currently based in London.  She has worked on the social media and digital strategies of organisations such as the European Parliament, the Uffizi Museum, the Greek Government, and several startups and other companies across various sectors globally. She has a proven track record of helping clients grow on social media, by translating their vision into modern, smart content, and social media strategies that convert. She launched The Z Link in May 2020 hoping to bridge the huge marketing gap between brands and Gen Z, with a focus on social media. She is a Forbes 30 Under 30 honouree for Greece.