Strategy by Gen Z, for Gen Z.
In a digital world where social media is largely driven by Gen Z, it's more crucial than ever to speak their language, understand their nuances, and connect with them authentically. This isn't just about mastering the latest social media trends— it's about knowing what resonates, what matters, and what drives our generation. For brands, it's about crafting a brand narrative that includes Gen Z in the conversation.
We’re a social media agency led by an international Gen Z team of social media strategists, marketers and content creators. Immersed in digital culture for as long as we can remember, we help brands elevate their social media presence and community, and create content that resonates with young consumers.
We help create spaces of meaningful connection on social media, and make marketing more human. We work with clients around the world ranging from startups to organizations to large multinational companies, to create content, digital strategies and social media campaigns that are authentic, fun and fresh.
Just reach out, and you'll never worry about your social media presence again.
A NOTE FROM the founder
The Z Link was founded by Erifili Gounari, who collaborates with an amazing team of 20+ talented young marketers and designers from around the world to help brands create social media content that people love engaging with.
Erifili is a 23 year old social media marketer from Greece, based in London. For the past years, she's been working on the social media strategies of many global institutions, brands, and startups. She has a proven track record of helping clients grow on social media by making marketing more human and community-driven. She launched The Z Link in 2020 hoping to bridge the growing gap between brands and Gen Z. Erifili has been featured on Forbes 30 Under 30 Europe, and she regularly provides Gen Z insights and research to publications around the world.