We were hired to consult IKEA on Gen Z trends, social media, brand messaging, campaign messaging and tone of voice, and marketing strategy geared towards young consumers.
In the last 3 months of the project, we achieved these results on Instagram:
397,500 accounts reached
45,639 accounts engaged
+27.9% increase in followers
We were hired to consult IKEA on:
Gen Z trends
Social media trends
Visuals, messaging, and tone of voice
What resonates with Gen Z & what doesn’t
Social media strategy and content
How to shape campaign messaging to appeal to Gen Z while coming across as authentic as possible
177,805 people reached
+132% increase in individual interactions
257,424 organic content impressions in 4 weeks
+25,000 people reached
+266% increase in comments
+136% increase in likes
+1700% increase in shares
Decreased CPR from $2 to $1.30
161,146 people reached
330,613 impressions generated
75,000 video views
5,000 content interactions
1.21 million impressions
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We balanced the Twitter presence by launching the brand on
TikTok as well, where fancam-style content and snippets from
old YouTube videos by Sugarscape targeted the old fans (always
organically), and started spreading Sugarscape's community
across platforms.
" Working with The Z Link has been one of the best collaborations we’ve ever had. From day one, their team seamlessly integrated with ours- jumping into our Slack, configuring, building, and executing with impressive speed and precision. Their deep expertise, proactive approach, and all-around great energy made the entire process effortless and incredibly effective. The Stacklist team couldn't more impressed and look forward to future collaborations."
Instagram followers grew by 186%
Twitter followers increased by 343%
LinkedIn followers increased by 175%
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